Our Culture - Burn Boot Camp

Our Culture

A Franchise Built on Community


    Our mission is to ignite global health transformation by empowering women to maximize the quality of their lives. We seek to build confidence, happiness, and disciplines that transcend fitness into a community of mentally, emotionally and physically strong women. We vow to educate, influence and inspire every life we touch with knowledge in our heads, love in our hearts, strength in our bodies, and passion in our souls.


    Burn Boot Camp is proud to partner each year with the Muscular Dystrophy Association for our Be Their Muscle event. This event is preceded by a month-long, nationwide fundraiser with all proceeds donated to the MDA to support their mission of combatting muscular dystrophy and diseases of the nervous and muscular systems.

    Since the inception of Be Their Muscle in 2016, Burn Boot Camp has raised nearly $1 million and looks forward to continuing this partnership and giving back for years to come!


    Each year Burn Headquarters hosts a three-day Summit at a prime domestic location. A weekend filled with uplifting motivation, forward-thinking, educational breakouts, and team-building opportunities, Summit helps to unify and inspire every person in Burn Nation.

    Perhaps most importantly is the Very Important Burn Overachiever (VIBO) Awards & Gala, at which our most impactful Franchise Partners, Trainers, and Teams are recognized with prestigious awards, dinner, and one phenomenal party. As a Franchise Partner, you are the heart of Burn Boot Camp, and it is our honor to host this event for you each year.


    The best of the best are invited to an annual Fire Club trip to a premiere destination. The stakes are high to make into Fire Club – locations must meet a threshold of annual revenue as well as year-over-year growth. For those that do, Fire Club is not only an opportunity for bragging rights but also some well-earned rest and relaxation.


  • 2012

    Burn Boot Camp was founded in a parking lot in Charlotte, NC.

  • 2015

    Burn Boot Camp begins franchising.

  • 2016


    Burn Boot Camp awards 50 franchises.

  • 2017


    Burn Boot Camp opens its 100th door in Asheville, NC.

  • 2019

    Burn Boot Camp awards its 38th state, Delaware, and its 400th franchise.

  • 2020


    Burn Boot Camp opens its 250th door and achieves a ranking of #212 in Entrepreneur's Top 500 Franchises.

Let's get started

Let's get started

  • Transform your life by owning a business created to help others transform theirs.